Rise Of Horus

How to play Rise Of Horus

Merkur Spielbanken Beteiligungs GmbH, a subsidiary of Merkur AG has reached an agreement to acquire a controlling interest in Société Française de Casinos (SFC).

The development marks a significant move by Merkur to expand its footprint within the French regulated gambling market.

On 27 August, Merkur signed a put option agreement with GPG Groupe Philippe Ginestet and DOFA, enabling the purchase of Casigrangi.

How to play Rise Of Horus

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

How to play Rise Of Horus

Reflecting on my fateful words at EiG back in 2013, it was the entrepreneurial energy, the innovation and the excitement surrounding Bitcoin that originally drew me to it. Back then, the obsession about Bitcoin was not related to price, it was about the disruptive technology and this is what meant something to me. While a great deal has changed in Bitcoin between 2013 and now, the energy, innovation and excitement are all still there and I am looking forward to the next chapter of my career with Calvin Ayre and the Ayre Media team.

For those who wish to reach out, my contact info remains the same and my door is always open. I welcome you to come with me on this journey and I sincerely hope to see you at the next CoinGeek Conference, the ultimate meeting spot for those as excited as I am about BitcoinSV technology.

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