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For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.
What is Balloons?
We think education is key,” Vote Yes for Allen County Casino spokesperson Tim Haffner told WPTA. “Remove some of the mystery and some of the misinformation that, for various reasons, seems to recirculate. Our goal is to make sure people are fully informed, and when they vote in November, can make an informed decision.”
On Nov. 3, 2026, voters in Allen County will be asked, “Shall inland casino gambling be permitted in Allen County?” If a simple majority votes “yes,” Allen County would be able to compete for a commercial casino license by fielding bids and presenting the project to the Indiana Gaming Commission (IGC).
Vote Yes for Allen County Casino claims a casino in Fort Wayne would provide tax relief for residents and funds for infrastructure, public safety, and schools. It would also help small businesses by bringing in new visitors to the city.
What is Balloons?
Sun International’s adjusted EBITDA (excluding TBH) edged up 2% to R1.59 billion in H1. Revenue growth was at the “upper end of expectations”.
H1 growth was driven by Sun International’s online division, with revenue from SunBet surging 35.5% year-on-year to R1.18 billion.
Sun International CEO Ulrik Bengtsson noted SunBet’s revenue growth of 35.5% outpaced the 19% South African online market’s overall growth of 19% during the period,
